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What budget do you need for CTV, OTT, or geofencing campaigns?

Geofencing starts at $5,000/mo in ad spend. CTV and OTT start at $10,000/mo.

Geofencing requires $5,000 per month in ad spend, and CTV or OTT requires $10,000 per month for a tight single market or $15,000 and up for a full metro. Those are LevelUp's minimums, they are ad spend only, and they exclude management fees.

The full channel floors

  • Google Ads: $3,000 per month recommended.
  • Meta: $1,500 per month can work.
  • Geofencing: $5,000 per month.
  • CTV and OTT: $10,000 per month for a tight single market, $15,000 or more for a full metro or when streaming is your primary awareness channel.

Management is 10 percent of ad spend with a $1,500 per month minimum, plus $350 per month for each additional platform. The 10 percent only exceeds the minimum once spend passes $15,000 a month. You pay the ad platforms directly on your own account and card. We do not front media or mark it up.

Why the floors are this high

These are impression based channels with no search intent behind them. Paramount Ads Manager's 2026 pricing guidance puts competitive CTV CPMs between $20 and $40 for standard inventory and $40 to $60 for premium. At a $30 CPM, $10,000 buys roughly 333,000 impressions. Spread across a metro with a sane frequency cap, that is barely enough households to produce a readable result. Cut it in half and you have bought noise.

AdRoll's own help documentation makes the same point from the other direction: it lists a technical minimum of $50 per day for limited testing but recommends $165 per day per CTV campaign for self service buyers, and a flight of at least one month.

How billing works

Month one is the build: strategy, audience definition, tracking, and creative. Campaigns launch in month two. You pay the $1,500 management minimum at contract start. Budget is agreed before each month so the fee is known in advance, and a mid month budget increase lands on the next invoice. Billing is Net 15, monthly, with 30 days notice to pause, change tier, or cancel.

Related: What is the minimum ad spend you recommend?, Do you charge a management fee on top of ad spend?, retainers and pricing.