Email Marketing and Automation

• What email marketing metrics actually matter and how should you report on them?
• What is email segmentation and how granular should your segments be?
• What is the difference between email marketing and marketing automation?
• What does CAN-SPAM require, and how do you handle unsubscribes and do-not-contact requests?
• How do you build an email list without buying one?
• What is the difference between transactional and marketing email?
• What is email deliverability and how do you protect your sender reputation?
• What is the difference between a drip campaign, a nurture sequence, and a lifecycle email?
• What are SPF, DKIM, and DMARC and do we need all three?
• Should you send SMS or email, and which SMS tool works best with HubSpot?
• How do you clean an email list and win back contacts who stopped opening?
• Why do emails land in spam and how do you write a subject line that does not?