Do you charge a management fee on top of ad spend?
10% of ad spend, $1,500/mo minimum, plus $350/mo per additional platform
Yes. Our digital advertising management fee is 10% of ad spend with a minimum of $1,500 per month, plus $350 per month for each additional platform. Ad spend is separate and you pay the platforms directly.
How the 10% and the minimum interact
You pay whichever is higher. 10% of ad spend does not reach $1,500 until you are spending $15,000 a month, so below that number the $1,500 minimum is what applies. Above it, the fee is the 10%.
The $350 per additional platform covers the real extra work of a second or third channel: separate builds, separate creative specs, separate optimization, separate reporting. Google and Meta together is one fee plus $350, not two full fees.
What a month actually looks like
At our Google recommendation of $3,000 in ad spend on one platform, you pay $3,000 to Google and $1,500 to us. At $20,000 in spend on two platforms, you pay $20,000 to the platforms and $2,350 to us, which is 10% plus the $350 add-on.
The first month is a build month
Month one of an ad engagement is strategy, account structure, audience and keyword work, conversion tracking, and building the ads. Campaigns go live in month two. You pay the $1,500 when the contract starts, and that covers the build.
From month two your budget is set before the month begins, so we both know whether the fee is the $1,500 minimum or the 10%. Raise the budget mid-month and the fee difference appears on the next invoice instead of mid-cycle.
You pay the ad platforms, not us
Ad spend never runs through us. It goes on your account and your card, which means you own the ad account, you see every dollar in real time, and you keep the history if we ever part ways. Our fee is billed separately at Net 15.
Full billing detail is in how billing works. Minimums are covered in what is the minimum ad spend we recommend.
What the fee covers
Strategy and account build, campaign management and ongoing optimization, ad copy and creative within the included counts, conversion tracking and its upkeep, and monthly reporting. See what monthly reporting includes. Video production beyond the included creative is quoted separately, because the price depends entirely on the format and length.
See our paid advertising services, view all retainer pricing, or book a discovery call.