What is zero-click search and how does it affect our SEO strategy?
Optimize for AI visibility even when clicks go down
Zero-click search refers to search results where the user gets their answer directly on the Google results page - via AI Overviews, featured snippets, or knowledge panels - without clicking through to your website. This is increasingly common and means that ranking alone does not guarantee traffic.
The right response is to optimize for both visibility and engagement - using AEO tactics to get cited in those answers, while also creating content that gives users a reason to click through for more detail.
Read more: How to Defend Your Content Strategy Against Zero-Click Search →