What is the difference between SEO and AEO?
SEO targets Google rankings. AEO targets AI-powered answer engines.
SEO (Search Engine Optimization) focuses on ranking your content in traditional search results like Google. AEO (Answer Engine Optimization) focuses on getting your content surfaced as direct answers in AI-powered tools like ChatGPT, Google AI Overview, and Perplexity. Both matter today, and the best strategies address them together.
Read more: What is AEO? Answer Engine Optimization Explained →