What is the difference between a native integration and a custom integration?
When off-the-shelf connectors hit their limit, we build the real thing
A native integration is a pre-built connector that two platforms offer out of the box - like HubSpot's native Shopify sync. These work well for standard use cases but are limited in flexibility, field mapping, and logic.
A custom integration is built from scratch for your specific needs. It can handle complex data transformations, custom business logic, conditional routing, error recovery, and sync patterns that native connectors cannot support. Custom integrations are the right choice when your workflow does not fit the standard mold.