What is included in a local SEO program?

A local SEO program is profile management, citation cleanup, location content, review generation, local schema, and reporting, run on a monthly cycle. Here is how that work is actually sequenced rather than listed as a menu.

Month one: fix the foundation

• Audit and correct the Google Business Profile: primary category, secondary categories, services, service areas, hours, description, and photos.
• Audit NAP across the authoritative sources and data aggregators. Fix what is wrong before creating anything new.
• Add or repair LocalBusiness schema on the site so the address, phone, hours, and profile links are machine readable.
• Set up tracking: call tracking, form attribution, and Business Profile performance data pulled into reporting.

Months two onward: the recurring work

At LevelUp's L1 SEO tier, $1,850 a month buys 6 optimized articles and 3 hours of technical SEO. On a local program those articles go to service plus city topics that have real demand and real coverage behind them, and the technical hours go to internal linking, schema, page speed, and fixing whatever the crawl surfaced. L2 at $2,800 adds 2 more articles or pillar pages plus 3 more technical hours. L3 is $3,850. Each additional location adds $350 a month.

Ongoing profile work is small and constant: posts, new photos, answering questions, updating holiday hours, and adding services as they change. Review generation runs as a system triggered off completed jobs rather than a monthly push.

What we do not spend your money on

Bulk citation packages to hundreds of directories nobody reads. Weekly Google posts written to hit a quota. Rank tracking as the headline deliverable. Building a city page for every town in the metro when you neither serve nor rank in most of them. These fill a report and move nothing.

Related: Best local SEO services, What are local citations?, Does LevelUp Digital offer SEO services?, retainer pricing.