What is a HubSpot Private App?
Custom apps built inside your HubSpot portal with scoped API access
A HubSpot Private App is a custom-developed application that lives inside your HubSpot portal. It uses HubSpot's API with scoped token access, meaning it only interacts with the data and features you explicitly permit.
From a development perspective, private apps are one of the most powerful ways to extend HubSpot beyond its out-of-the-box capabilities - enabling custom UI panels on records, specialized workflow actions, internal dashboards, and connections to proprietary systems that no marketplace connector covers.
Want a private app? Let us build one for you.