How many hours per month does a Fractional CMO engagement require?
Typically 10 to 20 hours a month at $195 an hour, scoped to your situation
Most Fractional CMO engagements run 10 to 20 hours a month at $195 an hour, so roughly $1,950 to $3,900 a month.
We scope the level based on your team size, what you already have in place, and what needs to happen in the first 90 days.
What moves the number
Closer to 10 hours works when you have a functioning marketing team that needs direction and decisions rather than hands. Closer to 20 works when there is no internal marketing lead, when you are managing multiple agencies or vendors who need someone holding them to account, or when you are in a build phase like a launch, a rebrand or a CRM implementation.
The first 90 days usually sit at the higher end because that is when the audit, the strategy and the operating rhythm get built. It often settles down after that.
Fractional CMO time is available within our retainers at the same rate, so you are not signing a separate agreement to get strategic leadership alongside execution.
Related: How much does a Fractional CMO cost? | What does a Fractional CMO actually do? | Who is a Fractional CMO a good fit for?