Does LevelUp Digital Work with Powersports Dealers?
DMS integrations, co-op campaigns, OEM compliance, and HubSpot for powersports dealers
Yes — and this is one of our deepest and most differentiated areas of expertise. LevelUp Digital has worked with some of the largest powersports dealership groups in the country, including multi-location networks operating 60+ locations. We understand how powersports dealerships actually operate — from the DMS to the showroom floor — and we build marketing and technology systems that reflect that.
What Makes Powersports Marketing Different
Powersports buyers are passionate and research-driven. They are comparing makes and models across OEM websites, YouTube, Facebook groups, and dealer inventory pages long before they ever walk into a store. Your digital presence — inventory visibility, local SEO, paid advertising, and social media — needs to meet them everywhere they are researching.
On top of buyer behavior, powersports dealerships operate in a complex environment that includes:
- OEM guidelines and brand compliance requirements that govern how you market specific makes and models
- Co-op advertising programs that reimburse dealers for approved spend — but require proper documentation and campaign structure to qualify
- MAP (Minimum Advertised Price) requirements that restrict how units and accessories can be priced in ads
- Dealer Management Systems (DMS) like Lightspeed, CDK, and Lizzy that store inventory, ROs, and customer data and need to connect to your CRM and marketing tools
- Inventory Management Systems that feed unit data to your website and third-party listing platforms
- Multi-line dealerships carrying competing OEM brands that require separate campaign strategies and budget allocation
What LevelUp Digital Does for Powersports Dealers
- HubSpot CRM implementation configured around lead sources, unit types, and deal stages specific to powersports sales
- Custom API integrations between your DMS (Lightspeed, CDK, Lizzy) and HubSpot so leads, sold units, and service records sync automatically
- Google Ads and Meta campaigns structured for OEM compliance and co-op eligibility — search, display, video, and dynamic inventory ads",
- SEO strategy targeting make/model/category intent searches and local dealer queries
- Inventory-driven social media content and paid social campaigns across Facebook, Instagram, and YouTube
- Post-sale and service reactivation workflows that bring past buyers back for accessories, service, and their next unit
- Multi-location campaign management with location-specific budget allocation and reporting
We also have hands-on experience navigating co-op reimbursement processes with major OEMs and structuring campaigns to maximize approved spend. If your OEM has a co-op program, we know how to use it. Learn more about our HubSpot and integration services or book a discovery call.