Can you send SMS from HubSpot?
Yes, but LevelUp recommends Salesmsg over HubSpot native SMS.
Yes. HubSpot sends SMS natively, but it is gated behind a paid add-on and a Marketing Hub subscription, and for most of our clients we deploy Salesmsg instead.
What HubSpot native SMS requires
Per HubSpot's documentation, long code (10DLC) SMS requires the Marketing SMS Add-On with Marketing Hub Professional or Enterprise, and reaches the United States and Canada, not including the U.S. Virgin Islands. Short code requires the Marketing SMS Short Code Add-On, a Marketing Hub Enterprise account and the SMS Limit Increase, and is United States only. HubSpot documents long code registration taking roughly six to eight business days and short code registration taking eight to twelve weeks, so this is not a same-week launch. Replies land in the conversations inbox where a person can review the contact and respond, and HubSpot documents MMS as counting for five message segments.
Consent is not optional. HubSpot requires a separate SMS consent checkbox that is explicit and unchecked by default, and cannot be bundled with other message types.
Why we usually recommend Salesmsg
This is a preference, not a knock on HubSpot's build. The native tooling is tied to Marketing Hub Professional or Enterprise plus the add-on, which means a Sales Hub or Service Hub portal has to buy a marketing subscription it does not otherwise need in order to text. Salesmsg is not, and it integrates into HubSpot cleanly. The rep-facing conversation experience is what our sales teams actually stick with, and adoption is the only metric that matters with texting. If you are already on Marketing Hub Professional or Enterprise and your use case is broadcast SMS to a marketing list, HubSpot native is a reasonable choice and we will set it up.
Compliance, whichever you pick
Capture SMS consent as its own explicit checkbox with its own wording and store it on the record. Honor opt-outs across both channels. We always build a separate Do Not Contact lead status so compliance is a visible field rather than something you infer, and we push those records into the master suppression list through one workflow rather than case by case.
Related: Our Pick for SMS Texting with HubSpot: SalesMSG, Compliant SMS Marketing, Can LevelUp Digital build custom HubSpot integrations?, Top 5 HubSpot Phone Systems for Calling and Texting.