Can you build a multi-location or multi-language website?
How to structure location pages and language variants without duplicating your whole site.
Yes. The structure is one page per location with genuinely different content, a locations index above them, and real translated pages with hreflang tags for each language. What does not work is duplicating your site and swapping the city name.
Location pages that actually rank
A location page earns its place by containing things only that location can say. The address and local phone number, the staff who work there, the service area in the words locals use, directions and parking, hours, photos of the actual building, and reviews from customers in that area. If you strip the city name out and the page could belong to any branch, search engines will treat it that way.
Two structural rules. Keep NAP, meaning name, address, and phone, identical everywhere it appears on the site and in your Google Business Profile, because inconsistency is a common local ranking problem. And give each location its own page even if the service list is identical, because people search by city and a single page cannot be the best answer for six of them.
If you have dozens of locations, the pages still need to be individually written or at minimum individually reviewed. Templated location pages with three unique sentences each are a known pattern and they underperform.
Multiple languages
Use separate URLs per language with hreflang tags that tell search engines which version serves which audience. HubSpot CMS supports multi-language page variants directly, which keeps the translated page tied to its source page so updates do not drift apart.
Do not use a client side translation widget as your strategy. It produces no indexable page, so the Spanish version of your service page cannot rank for Spanish searches, which is usually the entire reason you wanted it.
And be honest about quality. Machine translation is a reasonable first draft and a poor final product. A native speaker who knows your business should review anything a customer will read before deciding to trust you with money. Translated pages that read awkwardly convert worse than the original, which defeats the purpose.
What this costs you in maintenance
Every location page and every language variant is a page someone has to keep current. Six locations in two languages is twelve pages to update when your hours change. Plan for that before you commit to the structure.
Related: Can you help us rank in local search results?, How do you plan information architecture and navigation?, Does LevelUp Digital build websites on HubSpot CMS?, and our blog post on local SEO for DFW businesses.